The Triffle World of Knowledge

Do you ever wonder what the secret is to getting great coverage for your event? When I was a Venue Media manager with the Commonwealth Games, I received some of the best coverage of the venues that I was looking after. I had some people ask me what was my secret.
Read the rest of this entry »

Your media pitches can go straight over the plate. With a little forethought, and a few tips, you can throw fewer balls and more media relations strikes.
Read the rest of this entry »

Can we agree that managers MUST plan to do something positive about the behaviors of those important external audiences of theirs that MOST affect their operation?
Read the rest of this entry »

Specialty Answering Service completed a 3 month study on the results of live operators or voicemail fielding calls in relation to customer aquisition and mainting a healthy public image.
Read the rest of this entry »

Press releases are informative and objective pieces which are supposed to be newsworthy, and are circulated in PR wires for pickup by various news groups and editors. This article will give you some tips about how to write killer press release to get massive free publicity for your business.
Read the rest of this entry »

Games are an opening to our true natures. In games we can react immediately rather than with a careful response. Reactions often depend on your view of the game. If the game is seen as a one-time event, why not be brutal? But if this event is one in a series, then cooperation is clearly the better long-term strategy.
Read the rest of this entry »

An effective press release is vital to the success of your business. Here are tips to make yours press release excel using with proven tips and guidelines.
Read the rest of this entry »

By the end of their course of study, and above all else, PR students should have learned that they must alter individual perception leading to changed behaviors among their most important outside audiences.
Read the rest of this entry »

If tactics are the name of the game for you, it really means you are not planning to effectively alter individual perception among your key outside audiences which then would help you achieve your managerial objectives.
Read the rest of this entry »

Bimboism is rampant in today’s media climate where those who do get their fifteen minutes of fame squander it with empty words and idiotic antics. Think about how much of YOUR time is wasted when you watch TV, listen to the radio or read newspapers or magazines. How long do you stay with a story if it’s not pertinent to your interests or if the interviewee is dull? With so much competition for your attention it’s easy to move on to the next best thing.
Read the rest of this entry »