The Triffle World of Knowledge

All you ever wanted to know, and lots of other stuff as well!

10th March 2008

Negotiations: The art, science, & sport of online deals

Negotiations can seem as complex as physics, and in fact, people go to college to study the science of negotiating just as they would the laws of nature. At the same time, negotiation is like an ancient art form, some sort of Zen mental jujitsu. When neither the Zen nor the science works, though, no one wins.
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10th March 2008

PHPBB2: Selecting the Correct Update

Keeping your PHPBB forum up to date is essential toward assuring that your site is safe from hackers and includes the latest changes. As a forum manager you control how your site is managed, keep informed and stay on top of all changes as they are released.
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10th March 2008

Drive traffic to your website through targeted marketing!

So you got your website up and running. You hired an excellent web designer to craft a perfect home page and satellite pages that will really draw in the visitors and inspire them to buy. You have a beautiful catalog of products with detailed descriptions. You have a section dedicated to the services you provide with praises from past customers. And you have the best online shopping cart service out there so that you customers can buy from you with no hassles and next day shipping..
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9th March 2008

Sell Your Art Online With Your Own Unique Website

If you are serious about selling your art online, then you should be serious about developing your own website. I am not referring to those free website builders your Internet Service Provider gives you or any other free website providers. I am talking about a professional website with your own unique domain name: www.yourname.com.
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9th March 2008

RSS Mania - Part Four - The Basic Elements in the

This article further delves into the RSS file and its markup in XML. Here we discuss the Main Channel elements (not sub-elements) which can be included in an RSS file.
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9th March 2008

Don’t Let The Wrong Google Adword Keywords Take You Broke During The Holidays!

Sure, you’re looking to get as much bang for your buck from the holiday PPC traffic as possible, and who could blame you? Just make sure that the "bang" you hear is that of the cash register drawer slamming shut, and not your hand slamming against your forehead because of all the money you wasted on ineffective keywords.
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9th March 2008

The Power Behind E-books

Have you ever wondered what all the hype is about e-books? Why are they so popular? Would you be able to write your own e-book? These are just a few of the questions we will answer in todays article.
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7th March 2008

The Four P in Online Marketing

For those of you taking marketing classes, I am sure you are all very familiar with the 4 P’s of marketing. They are Products, Place (Distribution), Promotion and Price. When you are marketing your website, you need to be aware of this four P. This four P helps you market your site effectively, just like when you are opening a retail store.

Product. What is your site’s product or service? Are you selling services, tangible goods or both? Are you giving out free service to turn your customers to buy your products? or vice versa. Are you giving both free service and products to drive visitors which will drive your advertising revenue? Whatever you do, it is crucial to know your products so that you won’t forget why you do all the promotion.

Place. This is the distribution channel of your products or services. If you are giving out free contents, make sure you distribute it well. If you merely post your content on your site, you are not using maximum distribution. Furthermore, if you are using unrelated forum or submission service to distribute your content, then you are wasting time. For example if you are distributing content about how to choose a credit card, you should be submitting your content to article submission service that specializes in finance first before distributing it elsewhere. This way, you will get a bunch of interested viewers instead of casual visitors.

Promotion. One way I can think of is to pay a text-ad at another website to describe the superiority of your product or service. Promotion normally involves spending money. Again, you need to focus your promotion on your core audience instead of blindly spending money on general audience.

Price. This is the pricing strategy of your product or service. The pricing strategy is very dependent on the other P of online marketing. If you are establishing yourself as a high-end mortgage lenders from the way you describe, distribute and promote your products, then your price should reflect that.

In online marketing, the ‘place’ aspect costs little or no money. This amazes me. For example, to create awareness of your website, you can list it to hundreds to thousands of free web directories. For content distribution, you can sign up and submit your article for free at various article submission service.
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7th March 2008

Feed The World’s Press With RSS

Microsoft stands accused of usurping an emerging web application, and information professionals are advised to sit up and take notice. Not so much of the non-story itself, but the underlying trends which spell fundamental change to their industry.
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7th March 2008

Domain Registration And Hosting For A Successful Web Presence

How important is domain registration and hosting to your website? As I have looked into the creation of websites, both for myself or for a business, it has become crystal clear that one of the most important steps in the process is the domain registration and hosting. I was always taught to take things one step at a time, and without those first two steps in the process, your website will be marginal at best.
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